How Mature Is Your CX Program? A Review of 3 CX Maturity Models

How Mature Is Your CX Program? A Review of 3 CX Maturity Models

  Business leaders know that establishing a solid customer experience (CX) foundation is essential. They may understand the core elements of a CX program—collecting and analyzing customer feedback—and feel successful after getting these baseline practices in place....
How Customer-Obsessed Brands Engage Employees

How Customer-Obsessed Brands Engage Employees

The idea that engaged employees deliver better customer experiences (CX) isn’t a new one. In fact, a classic management concept—the Service-Profit chain—clarified the links between employee satisfaction, customer loyalty, and profits more than 20 years ago. Source:...
3 Practical Tips to Keep Employees Focused on CX Feedback

3 Practical Tips to Keep Employees Focused on CX Feedback

What is the biggest challenge facing most Customer Experience (CX) practitioners and service leaders? Operationalizing their CX initiatives and engaging their teams to use the valuable customer feedback available to them. Many companies struggle to keep employees...
Essential Building Blocks of a World-Class CX Program

Essential Building Blocks of a World-Class CX Program

Today, consumers have an unprecedented number of buying options for practically any good or service.  While companies still try to stand out based on features and pricing, market leaders realize that customer experience (CX) can be the biggest differentiator between...
Which SMS Survey Approach is Right for Your Company?

Which SMS Survey Approach is Right for Your Company?

Texting has quickly become a dominant form of communication for adults. Each day, mobile phone users send more than 20 billion SMS messages, which equates to more than 7.3 billion each year. Those are impressive statistics, but do not prove the compelling case for...
Turn Your Unhappy Customers into Brand Loyalists

Turn Your Unhappy Customers into Brand Loyalists

A poor experience with a brand is often a deal-breaker for customers. In fact, almost 90% of customers ceased doing business with a company after receiving poor service in a single year. On the upside, Accenture researched affirmed that nearly  70% of customers would...
3 Inspiring Stories of Visionary CX Leadership

3 Inspiring Stories of Visionary CX Leadership

Everyone recognizes exceptional customer experiences (CX) when those encounters happen. And most people can list brands that deliver great experiences consistently. But what does it take to become a company that is synonymous with exceptional CX? There are many...
4 Practices to Build and Sustain Customer Focus In Field Service

4 Practices to Build and Sustain Customer Focus In Field Service

  Many organizations have field service operations that have direct contact with customers—typically in customers’ own homes or businesses. This makes field service a highly-visible organizational component, with a strong influence over customer perceptions....