Consulting giant Accenture dubbed today’s environment “The Switching Economy”—with good reason. Their research shows customers are leaving brands at an alarming rate–leading to billions in global business losses. Why is this happening? Today’s customers have...
No doubt about it: social media has been one of the most transformative forces in business in recent years. And social media’s power keeps growing as adoption rises. Today, there are 2.3 billion social media users around the world. Almost 2 billion of those...
Gathering more customer feedback is crucial to the success of every CX program. Why? When it comes to winning and retaining customers, most brands are beginning recognize that the quality of the experiences they deliver are as important as products or prices. In fact,...
This post is part one of a two-part series on closed loop alerting (CLA) maturity. Now that 2016 is underway, many companies have embarked on a new set of annual strategic goals. And for many, CX is a top-of-mind issue. In fact, Gartner has projected that almost 90%...