Do You Know Your Ratio of Positive to Negative CX Feedback?

Do You Know Your Ratio of Positive to Negative CX Feedback?

Metrics are a foundational element of every Customer Experience (CX) program. With all the metrics available–including industry-standard ones and internally-developed ones–it can be hard to determine which ones to track on a regular basis. Our experience...
CX Conversation: Voice of the Customer Strategies

CX Conversation: Voice of the Customer Strategies

How to Use VoC Feedback to Motivate Your Team eTouchPoint How can you motivate your team to improve the customer experience (CX)? Sharing voice of the customer (VoC) feedback with front-line team members helps them see how their actions affect customer perceptions....
CX Webinar: 100 Days to a Next-Level CX Program

CX Webinar: 100 Days to a Next-Level CX Program

Whether you’re just starting out in customer experience (CX) or have an established program, you can apply proven best practices to accelerate your CX initiatives. In this video replay of our CX webinar 100 Days to a Next-Level CX Program, you will learn about...
Why Your CX Surveys Need Open-Ended Questions

Why Your CX Surveys Need Open-Ended Questions

When designing CX surveys, companies often pay close attention to selecting the right mix of closed-ended questions. They may weigh the pros and cons of popular industry metrics—such as NPS, CSAT, or Customer Effort Score—and consider their own measurement needs....
100 Days to a Next-Level CX Program

100 Days to a Next-Level CX Program

Wherever you are in your customer experience (CX) journey, you can adopt proven best practices to advance your CX initiatives. In this webinar, you will learn the four building blocks of successful CX–and how to incorporate them into your CX program. Our...