Keeping a Human Focus in Customer Experience eTouchPoint Today’s customers expect a digital customer experience, but putting to0 much emphasis on digital CX can leave your customers feeling unrecognized. Read our thought leadership article to learn three tips to...
Five Types of CX Insight You Should Have at Your Fingertips eTouchPoint You may have access to many CX metrics—but which ones are the most critical to track every day? To build an effective CX dashboard, you need a mix of metrics that reflect customer perspectives and...
Take Action on CX Feedback with Real-Time Alerts eTouchPoint As businesses deepen customer focus, many have rolled out VoC programs to capture customer insight. While collecting feedback is a great start, the real value lies in taking action on it. Focusing on VoC can...
Are Your Customers Secretly Unhappy with Your Brand? eTouchPoint You may feel your company handles customer complaints effectively. But what about unspoken negative sentiment? Can you uncover and address “silent complainers” too? Learn how latent...
How to Improve Your Baseline Customer Experience Performance eTouchPoint Your baseline CX metrics provide a solid foundation for charting the evolution of your program over time. These metrics help you understand how each step you take affects the...
3 CX Practices That Yield the Best ROI eTouchPoint Today’s organizations must implement effective CX programs to meet growing customer expectations for an exceptional customer experience. Great CX programming not only satisfies customers, but also ensures a worthwhile...
