Keeping a Human Focus in Customer Experience
eTouchPoint
Today’s customers expect a digital customer experience, but putting to0 much emphasis on digital CX can leave your customers feeling unrecognized.
Read our thought leadership article to learn three tips to retain a human focus in your CX program.
3 Tips to Keep a Human Focus in CX
5 Key Lessons About Emotions and Customer Experience
eTouchPoint
Customer satisfaction is a priority for companies, but isn’t necessarily enough to drive bottom-line results.
Research has validated that those customers who feel emotionally connected to brands have greater value than those who are merely satisfied.
5 Crucial Facts About Emotions and CX
How to Measure Emotions in Customer Experience
eTouchPoint
While there are straightforward ways to track some CX metrics, quantifying customer emotions is often a challenge. To understand customer emotions, companies need a new set of tools and approaches.
Learn the best way to measure emotion in CX in an informative article from Customer Think.
How to Measure Emotion and CX
Is Emotion the Key to Customer Experience Differentiation?
Customer Think
Today’s companies tend to invest heavily in defining and implementing CX strategies. Studies indicate, however, that even the most meticulous CX implementation is not effective if it does not build emotional bonds with customers.
Find out why CX campaigns need emotional touch points to succeed in this informative article from My Customer.
Emotions Are Key CX Differentiators
Author: Connie Harrington
Connie is a content strategist and serves as managing editor of the eTouchPoint blog. Possessing 15+ years of international experience across five continents, her focus areas include: customer experience management, customer contact management, communications planning, content marketing, email marketing, and employee engagement. Previously, she held marketing and communications leadership positions at CGI, Mindwrap, and TEOCO. She earned a B.A., cum laude, from the College of William and Mary in Virginia.
