3 CX Practices That Yield the Best ROI


Today’s organizations must implement effective CX programs to meet growing customer expectations for an exceptional customer experience. Great CX programming not only satisfies customers, but also ensures a worthwhile ROI.

Have a look at our recent blog to learn 3 key practices for maximizing CX program effectiveness.


3 CX Practices That Yield Measurable Returns 



Drive Revenue with Great Customer Experience — Our 2017 Analysis Will Help You Make the Case for CX Investments



Have you been pressed to justify the investment for CX programming? At some point, most CX pros confront questions about the dollar value of CX.


This informative article from Forrester offers a detailed overview of how CX investments drive revenue.   

3 Discoveries About the Relationship Between CX and Revenue 


3 CX Metrics You Should Be Tracking 



Quantifying data for CX analysis can be tricky because there are so many ways to measure customer experience. Common approaches like Net Promoter Score, Customer Effort Score, and Overall Customer Satisfaction are great places to start.


Other metrics can enhance your understanding of your CX program’s effectiveness. 

3 Metrics That Provide Essential Customer Insight 

6 Keys to a Successful Customer Experience Management Program

Customer Think


A stellar customer experience deeply enhances your existing customer relationships and helps you begin new ones. In today’s competitive environment, a CX program is essential to the health and growth of your business. 


A recent article from Customer Think outlines how to design an effective CX management program that boosts your bottom line.

6 Ways to Do CX Right 

Author: Connie Harrington

Connie is a content strategist and serves as managing editor of the eTouchPoint blog. Possessing 15+ years of international experience across five continents, her focus areas include: customer experience management, customer contact management, communications planning, content marketing, email marketing, and employee engagement. Previously, she held marketing and communications leadership positions at CGI, Mindwrap, and TEOCO. She earned a B.A., cum laude, from the College of William and Mary in Virginia.