CX Conversation: Accelerate Your CX Program in 2018

CX Conversation: Accelerate Your CX Program in 2018

[Video] How an Energy Leader Built a Superior Customer Experience eTouchPoint One forward-thinking energy leader realized it needed to revamp its customer experience (CX) program They took strategic steps to accelerate their customer messaging and feedback gathering...
Avoid These 5 Survey Mistakes to Gain More CX Feedback

Avoid These 5 Survey Mistakes to Gain More CX Feedback

Surveys are ubiquitous. Customers have grown accustomed to seeing survey links at the bottom of receipts and receiving survey invitations by email. The good news about the proliferation of surveys is that it shows more companies are taking customer experience (CX)...
How an Energy Leader Built a Superior Customer Experience

How an Energy Leader Built a Superior Customer Experience

Operational excellence has long been the #1 priority for power and utility companies–but today’s customers expect a different relationship with their service providers. A leading energy company recognized a need to deliver a superior customer experience....
How a Leading Utility Modernized Customer Feedback Gathering

How a Leading Utility Modernized Customer Feedback Gathering

WE Magazine, a publication of Western Energy Institute, recently featured a case study of a successful eTouchPoint engagement with a leading natural gas utility. The byline article by eTouchPoint president, Chip James, highlighted how the forward-thinking energy...
4 Steps to Take When CX Survey Scores Decline

4 Steps to Take When CX Survey Scores Decline

Imagine your CX program has been moving along at a satisfactory pace for months. Your CX metrics are reliable–some peaks, some valleys–but nothing too concerning. Then something shifts. It may be sudden or gradual–but you recognize that your CX...
What You Need to Know About CX Survey Invitations

What You Need to Know About CX Survey Invitations

Today, most companies seem to recognize that customer experience (CX) is an essential element of their business. They’ve taken first steps into building a CX foundation by inviting customers to participate in surveys and offer feedback. But companies could gain...
5 Small CX Actions That Can Yield Big Results

5 Small CX Actions That Can Yield Big Results

When done well, a mature Customer Experience (CX) program touches every corner of an organization. Companies less far along the CX path can find it challenging to contemplate that potential future. By selecting targeted, but small CX actions companies can achieve...