How to Keep Your Frontline Team Focused on Customers

How to Keep Your Frontline Team Focused on Customers

Whether an organization is large or small, its frontline employees have significant influence over customer perceptions. At best, they can deliver memorable experiences that turn customers into loyal brand advocates. However, when interactions go astray—customers may...
Closing the Gap Between CX Aspiration and Reality

Closing the Gap Between CX Aspiration and Reality

Do today’s companies truly deliver a quality customer experience (CX)? Or do they just think they do? How well are companies doing in aligning their CX apsiration and reality? Research from Bain and Company shows a large gap between organizations’ perceptions of their...

eTouchPoint Adds Ability to Impersonate Other Users

eTouchPoint Releases New Impersonation Feature eTouchPoint is launching a new feature that allows clients to configure the ability to impersonate other users by level.  With this enhancement, users will now be able to: Access the results of their peers Access the...
Natural Gas Utility Accelerates CX Feedback Gathering

Natural Gas Utility Accelerates CX Feedback Gathering

Traditionally, most utilities have focused on collecting general customer satisfaction feedback—if they survey customers at all. In some markets, this bare-bones survey approach aimed to fulfill requirements for regulators. As customer experience (CX) has taken root...

New Org Alert Prompts Users When There Are New Alerts

eTouchPoint Releases Reminder Notification when Employees are Added with Open Alerts eTouchPoint is launching a new reminder feature that notifies supervisors when employees with open alerts are added to their teams. This notification is designed to make sure that...
3 CX Metrics You Should Be Tracking

3 CX Metrics You Should Be Tracking

“You can’t manage it if you can’t measure it,” is an often-quoted business adage—and very applicable to customer experience (CX). However, extracting meaning from customer feedback can seem daunting. With endless options to construct surveys—and assess the results—CX...
How Mature Is Your CX Program? A Review of 3 CX Maturity Models

How Mature Is Your CX Program? A Review of 3 CX Maturity Models

  Business leaders know that establishing a solid customer experience (CX) foundation is essential. They may understand the core elements of a CX program—collecting and analyzing customer feedback—and feel successful after getting these baseline practices in place....