eTouchPoint Tracks Metrics for All Notifications
eTouchPoint now tracks the following metrics for all notifications:
- Emails Delivered
- Emails Opened
- Links Clicked
These metrics can be broken out by client, notification type, and/or program. For more information, please contact your eTouchPoint Account Manager.
Author: Connie Harrington
Connie is a content strategist and serves as managing editor of the eTouchPoint blog. Possessing 15+ years of international experience across five continents, her focus areas include: customer experience management, customer contact management, communications planning, content marketing, email marketing, and employee engagement. Previously, she held marketing and communications leadership positions at CGI, Mindwrap, and TEOCO. She earned a B.A., cum laude, from the College of William and Mary in Virginia.