I enjoy my role as a customer. I take it quite seriously. Over the past 25 years, I have probably signed up for every loyalty program that brands have offered me. I have tried to participate in many of their campaigns and feedback, wearing the customers’ hat. It has...
It is apparent in almost all markets around the world now that growth comes from keeping and growing current customers. Even in markets like India, acquisition of new customers–both from competition and new-entrants through social mobility–is slowing down....
