CX Process

Data Collection Overview

Expert Advice to Gain More Customer Feedback

Creating a basic survey is the simply the first step in customer experience (CX)–but many organizations stop there. If you want to leap ahead of the competition, you must gather feedback across multiple channels. 

Consider this truth: 98% of customers use more than one channel when engaging with a brand, according to research from NICE and BCG. If you’re only using one channel to gather feedback, you’re missing a huge opportunity. 

Our CX process guide “Data Collection Overview” explains why a multi-channel feedback collection approach is mandatory for every company that is serious about customer experience. Learn how advanced feedbach gathering can empower you to:

  • Use customer feedback to shape strategic decision-making

  • Secure more honest feedback from your customers

  • Decrease time needed to analyze and act on feedback

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