Benchmarking

eTouchPoint leverages years of enterprise feedback data to help brands objectively assess performance against industry and competitive benchmarks. Through competitive and cross-industry data analysis, eTouchPoint can benchmark a company’s performance on key indicators against direct or indirect competitors. This form of advanced analytics provides insights into where a company excels and struggles compared to industry peers.

Using the millions of data points we have collected in various industries since the late 1990s, eTouchPoint regularly performs benchmarking studies for our clients. Clients use these studies to understand their competitive strengths and weaknesses, while bringing focus to those areas having the biggest positive or negative influence on customers’ brand perceptions.