SMS / Mobile

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For most organizations the current economic environment has created a renewed focus on communicating with customers via the most direct and cost effective methods available. The direct and brief nature of SMS / Mobile text messaging allows customer experience and market research teams to deliver concise, targeted messages that customers will actually opt-in to receive.

SMS / Mobile text messaging allows customers to conveniently receive notifications from selected companies and view the messages when the time is right for them. As a result, the SMS / Mobile medium can be leveraged for many different interactions, including collecting feedback immediately following a service interaction, verifying appointments, or providing insight on products and services.

Features & Benefits Of SMS / Mobile Data Collection

Feature	Description	Benefits
Proactive Customer Contact	SMS / Mobile text messaging campaigns can be configured to contact customers at pre-set intervals, after specific events, or on demand. Since messages are delivered to a customer’s mobile phone, customer reach and response rates are excellent.	Engage audiences quickly and easily for feedback on customer experience, the company’s brand, or product development.
Cost Effective	SMS / Mobile text messaging is one of the most affordable communications mediums available to companies today.	Capture feedback from large sample populations in a cost-effective and efficient manner.
Specific Demographic Feedback	Since SMS / Mobile text messaging is a highly effective medium for interacting with certain demographics, campaigns can be set-up to target defined customer segments.	Target specific demographic groups that have low participation rates with other mediums.